How Internet Marketeres Can Create Their Own Powerful Niche.Even In an Over-Crowded Industry!

For some reason, people who look to the internet to

make more money or start their own online business are

drawn to the internet marketing or home business

industries. Ironically, these marketers (and I was

one of them!) become affiliates for "make money from

home" products, or buy reprint rights for the same,

and thus try to sell something they have no experience

in.



Sooner or later, new internet marketers will hear from

an established "guru" that they should stay away from

the internet marketing niche. Instead, they should

find a "niche" they are interested in—for example,

baseball—and focus their marketing efforts on that

niche. The reason given by the gurus is that the

internet marketing niche is already overcrowded, and

"newbies" are going to have a hard time cracking that

niche. (Of course, these "gurus" also encourage you

to buy their products, because they will help you

become a better marketer….)



While I agree that the internet marketing and home

business industry is overcrowded, and while I do not

think it is a niche at all, but a large overarching

concept, I think it is still possible to carve out a

niche within this concept for yourself. This is true,

if for no other reason than there will always be new

people coming online looking for ways to make money

online. Why shouldn't you be the one to reach them?

For myself, I found many other "money-making" websites

before I found the gurus' websites.



So how do you carve a niche for yourself in this

industry? For starters, brainstorm all the different

aspects (niches) of internet marketing and home

business. To get a list begun, here are a few:

traffic generation, lead generation, web copywriting, autoresponder follow-up, product creation.



Here is a battle plan for creating your own niche. 1)

Think hard about the products you affiliate with. Are

they centered around one niche, like traffic

generation? If you have too many products, whittle

them down to a few you will focus on. 2) Build a

website or an autoresponder series around your niche,

and make sure it will establish you as knowledgeable

in your chosen niche. 3) Drive traffic to your new

niche website.



The best way to accomplish 2) and 3) is by writing

articles and submitting them (and including them in

your autoresponder series). Instead of writing about

all aspects of internet marketing or home business,

you specialize in traffic generation (for example) and

become known as someone who is very knowledgeable

about traffic generation. Build your business around

this niche.