The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late,

especially with the explosion of a couple major

article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. For myself, I use article marketing exclusively to drive traffic to my website and to generate business.



Because of its sudden popularity, some misconceptions

exist about the reasons why someone would engage in

article marketing. (To be sure, article marketing has

always been popular and in use, but only of late has

it really hit the mainstream.)



For example, you have read that the most important

reason you should incorporate article marketing into

your marketing arsenal is because, in article

marketing, you have the potential to generate

hundreds, if not thousands, of backlinks to your site.

As you know, solid backlinks are what drive many of

the search engine spiders. That is, if your website

links appears contextually (i.e., not in a "link

farm") on someone else's site, you are often rewarded

for that in terms of search positioning.



Thus, the more articles you submit to article sites,

and the more your articles are reprinted from an

articles site onto another site, the more backlinks

you get. Certain article submission software programs

even allow a provision for you to alter your "resource

box" so search engines don't consider your articles to

be link spamming.



But this is not the real reason you should be

marketing with articles. There is a far more

important reason: To establish yourself as an expert.

Everyone's business service a niche, even internet

marketers (that, in itself, is the niche). While the

backlinks are great for your site, what's more

important is that a reader of your article, whether

they found the article through a search, at an

articles site, or in someone else's ezine (who

reprinted your article), reads your opinion and your understanding of your business topic/niche.



Think about it: In the "real world," when you need a

service, who do you want to buy from? The service

provider who looks like an expert and has been around

for a long time, or the one working out of his garage

with used and dirty equipment? If you need a how-to

book on building a deck, do you buy one by an author

just out of high school with no credibility, or do you

buy one by an author who has his own deck-building TV

show and has published three other books on the

subject? In both cases, you probably buy from the

expert.



This is the real reason you should be marketing with

articles. Backlinks are great, but it is more

important that you establish yourself as an expert, as

the go-to person in your area of business.